Social Media- Marketing Considerations for Small Business

Relatively new in the field of social networks Google+ offers integration with various services, including Gmail, Google+ Basics, Google+ Circles, which allow you to share information or “status” in any way created by Facebook, but not very popular yet. There’s also a “Stream” feature similar to Facebook’s News Feed, which lets you see what others are doing, another Tweeter-like option.

The service is very attractive for professionals and business networks due to the exclusivity and integration of services. For example, you create a Gmail account, and if you don’t disable it, you have default access to all of that service and profile, which is ready to be edited with photos, contact information, and more. You have access to the entire Google+ network, including the aforementioned Gmail, YouTube, You +, Circles, Basics, and even a well-known search engine that stores and displays results that are most relevant to you. It’s easy to have another Google+ account for every social marketer, because it’s a potential tool and it’s not a source of small or too much marketing. The effect may not be the same, a 30-second TV commercial as a small billboard on the bus, but the more a message is sent to you, the better results you can get.

Social media statistics

According to 87 new researches in social media marketing by 2012, this approach from companies to customers called B2C or Business to Community has grown to 16% customer engagement, but has the potential to grow to 57% over the next 5 years. . More than 30% of the world’s population is already permanently online or has some form of comprehensive web access. More than 1/5 of consumers’ free time is spent on social media, and an estimated 250 million tweets and 800 million Facebook statuses are updated daily. In the United States alone, more than 80% of active online users spend on their social networks or blogs. 60% of people use 3 or more digital forms to compare product surveys, prices and information about intended purchases, which is 40% of those they made through social media sites such as Facebook, or just redirect from one of these sites, leading to direct interactions with retailers. regarding published offers. As many as 56% of Americans have one to three profiles on social media, 55% are between 45-55, and have at least one profile

Search Engine Optimization (SEO) Facts.

70% of the links clicked by search users are organic. 46% of all searches then information about products or services. Half of all local searches are done on mobile devices. 66% of new customers use search and online research to find local businesses. There are 863 million websites worldwide called “SEO”. 9.1 million searches are performed each month, including the acronym, with the two main terms being “SEO services” and “SEO companies”. More than 60,000 Twitter users include “SEO” in their bios, 13 million blog posts are published that include “SEO” in the title, and Amazon.com offers nearly 2,700 different SEO books, which is 75% of the search scrolls that they have never been before. results page. 93% of online experiences start with a search engine. B2B companies that monitor active content, such as blogs and SEO programs, have increased their overall website traffic by an average of 25% in the last year, while those who have not engaged in SEO have seen an average of 15% reduction in total traffic. . 21% of all time spent on the Internet is spent searching the web. The big three search engines are Google, Bing and Yahoo! one of the five most visited sites on the internet. Because AOL is # 7 and Ask # 10; Five of the 10 most visited websites by search engines.

Finally, Social Media Marketing is a field where advertising professionals and amateurs alike can find and put together their own ideas and plans that implement their own methods. There is no university or college in Social Media Marketer, this knowledge must be acquired through a lot of research, it must always be available and tested in the required field. It is a revolutionary strategy that eliminates the old television advertising tactics that are pushing it out of the online market. The percentage of people who want to be online on a computer or capable device, compared to people who watch TV, is growing every day. Statistics show that social media marketing has a lower percentage of impact compared to older advertising methods, but the potential it has and the room for growth is undoubtedly much greater and can be. I am more developed and interactive than television in previous decades.

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